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2017. 03 ~ 채용시 |
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외국계 대기업 PR Specialist |
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대졸 이상 |
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서울 |
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1. Purpose of the Job
- Enhance brand awareness & preference by executing strategic marketing PR
- Improve corporate reputation through corporate public relations
- Increase the number of positive media coverage on global brands
- Strengthen media relationship management
- Track and monitor media coverage & media analysis
2. Business environment
Main characteristics: (Challenges)
- Proliferation of online tabloids backed up by unique Korean online media environment
- Increased use of social media is both a risk as well as an opportunity
- Maintain industry No.1 corporate reputation score or improve the reputation index in rapidly changing media environment
Key dimensions:
- Corporate Reputation
- Brand PR
- Corporate PR
- Crisis/Issue Management
Key contacts: (internal – external)
- Internal : All teams
- External : Media
3. Accountabilities
- Develop PR strategies for global brands
- Generate brand stories based on brand history and marketing promotion
- Lead brand PR, specialized in global brands (press release, features, advertorials)
- Generate corporate stories for corporate reputation (Corporate, CEO, made by people etc.)
- Develop CEO image plan and build CEO networking with stakeholders
- Implement and arrange corporate reputation index survey with agency
- Build relationships with numerous newly launching online/magazine/local media
- Respond/Reply to frequent queries from media related to brands and corporate
- Analyze media coverage and make reports weekly and monthly
- Develop communication strategies by analyzing media coverage compared to competitors
- Analyze industry data, including competitors
- Manage corporate crisis based on global manual
- Manage PR budget and make reports
- Execute/manage PR budget plan following global guidelines
4. Qualifications and Technical competencies required
Education
- Bachelors degree or above, preferably in Journalism, Communication, Business Experience
- Minimum 3 years of experience in PR and media industry
- Good writing and communication skills in both English and Korean
- Data analysis skills
- Excellent skills in documents (Excel, PPT, etc)
Technical competencies (Job related)
- Excellent interpersonal skill
- Effective communication skill
- Ability to keep strong relationship with media
- Ability to analyze financial statements
- Ability to make logic for persuading stakeholders with communication skill
- Good relationship between colleagues
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윤효영 컨설턴트 |
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02-539-9359 |
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yhy@myscg.com |
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